Isha Craft

Isha Craft, a labor of love, is an offshoot of the project Action for Rural Rejuvenation. Its focus is on providing an expression to the natural creative instincts of rural people and restoring traditional means of earning a living.

Started three years ago with a team of just two workers, Isha Craft has grown into a strong team of fifty highly skilled men and women from the villages surrounding Isha Yoga Center in Coimbatore, India, all producing eco-friendly quality craft products. The untapped, inherent creative manual art skills of these rural artisans have been skillfully mobilized by the Isha design team to create contemporary home decor, utility and fashion products.

Made from locally sourced, natural materials, the product range includes eco-friendly decorative baskets, all-purpose trays, lamps, mats and fashionable cotton and jute handbags. Each of these products confirms how natural, bio-degradable materials can be skillfully converted into attractive design products with a trendy ethnical appeal. Unique stone sculptures, urlis and metal crafts out of scrap are top picks for interior designers and home makers alike..

While Isha Craft primarily promotes its products via Isha Yoga programs conducted at Isha Yoga Center, Coimbatore and other centers across the world, more recently, it has held exhibitions showcasing its products in major Indian metros. These have received wonderful reviews from both, professional designers and consumers, with the Isha Crafts stall winning the Best Stall Prize at the 2006 famed Society Interiors Arts and Crafts Exhibition in Chennai, India.

To meet the growing demand for its eco-friendly products, Isha Craft now plans to expand its production by further training rural people in over 2000 villages in Tamil Nadu, India where Isha Foundation is already active, through its social outreach program - Action for Rural Rejuvenation.

This creative initiative brings the beauty of craft to our lives, and the hope of renewal to rural people. The proceeds from Isha Craft are channeled to the welfare of rural communities. Specifically, they fund the operational costs of the Mobile Health Clinics in rural areas of south India.